3 ways Samsung is preparing its business for the future

Companies can learn a thing or two from Samsung when designing their new cutting-edge devices.

Speaking at CES last week in a huge ballroom with all the other chairs left empty for social distancing (thanks, Omicron), Samsung CEO Jong-Hee Han gave a keynote address in which he introduced new products and spoke about the company’s vision for the future.

Here are three ways Han said the maker of everything from phones to smart fridges is ensuring its technology keeps customers happy for years to come.

1. Prioritize easy-to-use technology.

One of Samsung’s guiding principles, Han said, is that even the most high-tech devices should be intuitive to the user. Han unveiled a user-friendly new portable projector, the Freestyle, which unlike many of its competitors, can mirror a phone’s screen with just one click. “We want to find a way to redefine your relationship with the technologies you use every day,” Han said.

The CEO also noted that Samsung emphasizes user customization of its products, whether it’s Galaxy Watches with changing faces or smart refrigerators that come in a variety of colors. During the keynote, the company showed off a new flat-screen TV that can be curved to suit the customer’s point of view, as well as a smart washing machine that uses artificial intelligence to adapt cycles wash to user preference. “We are still working towards a future where technology works seamlessly with you at the center,” Han said.

2. Manufacture with sustainability in mind.

Samsung has followed the lead of other companies around the world in addressing sustainability in recent years. In 2021, Han said, the company made changes to its manufacturing processes that reduced the carbon footprint of products such as device displays and semiconductors. It also reduced the amount of packaging it uses for many products and began to incorporate more recycled materials. In doing so, the company was able to reduce its carbon emissions by 700,000 tonnes. For a big company like Samsung, which sells hundreds of millions of products a year, “even the smallest changes can make a big difference,” Han said.

The changes will keep coming. Starting this year, Han said, Samsung TVs will use 30 times more recycled plastic than last year. And by 2025, every mobile device and device the company makes will be made at least partially from reused materials.

3. Manufacture of energy-saving appliances.

Han announced that the company is expanding its SmartThings Energy service, which allows users to monitor their energy usage on smart devices, from air purifiers to dishwashers. The system incorporates AI to make recommendations on how users can reduce their energy consumption – a win for their wallet and the environment. Going forward, all new Samsung TVs, monitors and refrigerators will include the service.

Han also revealed that Samsung’s TV remotes will now be powered by radio waves from products like WiFi routers, eliminating the need for batteries. And by 2025, the company’s TVs and phone chargers will run on near-zero standby power, consuming almost no power when idle. “Millions of daily changes,” Han said, “can have a significant impact on our planet.”

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